the artist

Woc, pseudonym of Flavio Rossi, was born in Turin in 1995, where he lives and works. He graduated in 2018 at the Albertina Academy of Fine Arts in Turin. His work focuses on the image and the different forms it can assume. From web images, to news photos, to the logos of brands and corporations, Woc explores the infinite symbolic and aesthetic values that the image has acquired in the contemporary era. With his spray technique, the artist staged a media review of the images that appeared on the web and were more discussed by the public, making eternal an iconography condemned to be lost due to the swiftness of Internet communication.


Since 2018, he works with Virgil Abloh for the Off White brand in the production of limited editions: Guns N’ Roses artwork for Off-White™ Men’s SS20 Collection (2020); Paris Hilton artwork for Staff t-shirts at Off-White™ SS19 Women’s runway show, Paris (2018); Michael Jackson artwork for Off-White™ Men’s SS19 “resort” Collection (2018). Most recently in May 2020, he collaborated with Nike and Slam Jam for the visuals of the Slam Jam X Nike Travis Scott’s “Cactus Trails” launch campaign.

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